• Joel Widman

Logos 101: What Makes a Good Logo

Do I need a logo for my business?

It would be unfair for us to make the blanket statement that all businesses need a logo. Every business is unique, just as every person is unique. We know of successful businesses that don't have logos. Do we recommend having one? Yes, we think it would be great if each business had one, but the truth is, some micro-businesses operate without them and do just fine.

I would strongly urge you that if you're a home-run micro-business, and you're teaching guitar lessons, to not get a logo just yet. You may be doing it full time, but honestly, your face should be your logo. Seriously, think of your face as your logo.

A logo becomes necessary once you've spent the proper amount of time proving the concept of your business. Your service/product needs to be honed in on and your customers need to be demanding growth from you. A logo is especially necessary if your business makes up more people than just yourself. If that's you, keep reading.

What is a logo?

A logo is simply a symbol representing your business. Take for example, a country's flag; it depicts the culture of a nation, by utilizing colors and symbols, just like a logo represents the culture, history, and goals of your business.

5 rules for good logo design

Our philosophy on logos is to keep it simple. Take for instance some of the most well known brands like Nike, Mercedes, Coca-Cola, McDonald's, Google, Apple, etc. They all have a few things in common:

1. Good logos are timeless.

This means it will look good forever. The way to determine this is to ask oneself "Does this logo look good now? Would this logo have looked good 5 years ago, 10 years ago, 20 years ago?" If you can answer yes to all of those questions, then you most likely have a timeless logo. If it would have looked good during all of those periods of the past, it will most likely look good through every period of the future. After all, history DOES repeat itself.

2. Good logos are simple.

When creating a logo, less is more. The simpler, the better, and If your logo is complicated, people won't be able to remember it. If the average 3rd grader can't draw your logo, it's probably too complex.

3. Good logos look great in full color and all black.

There are some instances when your logo can only be displayed in all black. Make sure it l